The concept of Culture Coach was imagined in 2022, during the campaign for the Australian rules football game, Dreamtime at the 'G. Bringing this event to life was the greatest risk-and-reward project that I had ever managed - and probably ever will. This was more than a project - it was a generational legacy that had deep cultural and community significance. It also impacted business revenue and brand reputation - both nationally and globally. The rewards, though, were significant. This event had a global viewership of one million people - and a sold-out stadium of 95,000 spectators. That’s a lot of cultural capital. The game plan for the event was simple - provide an iconic cultural experience that showcases black excellence. If you type 'Dreamtime game 2022' into an internet search, you will see the same iconic image appear (it’s a ripper). This was not an accident. This was purposeful. It was powerful. This is what Culture Coach can help you achieve. If you want to know more about this story, it makes for a brilliant keynote address :) The name Culture Coach reflects the lessons and learnings that comes from elite sport. The colour palette for Culture Coach comes from the perfectly manicured green grass of sports ovals, and pink was chosen because it’s Ange’s favourite colour. All of the assets (the website, the brochure etc) were created in-house by the Culture Coach collective.